The purpose of the campaign, which received the 2017 PR Report Award for internal communications yesterday evening in Berlin, was to encourage as many employees as possible to register. Around 1,400 employees in Germany, the United Kingdom, the United States, Italy, Romania, Slovakia, the Czech Republic, and Hungary heeded the call. The DKMS (which is active in Germany, the United Kingdom, the United States, and other countries) and other partner organizations in Europe ensured that the registration process was smooth and professional. In addition to providing information about leukemia, they registered employees or referred them to stem cell registers in their respective country. E.ON covered all the costs.

The campaign video quickly went viral on Connect, the corporate social network that enables all E.ON employees to work together and share information globally. 'Words don't suffice to express my thanks to all the donors and those who registered,' wrote a staff member whose daughter had leukemia.

E.ON SE published this content on 17 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 17 November 2017 08:47:06 UTC.

Original documenthttps://www.eon.com/en/about-us/media/press-release/2017/1400-eon-employees-register-as-stem-cell-donors.html

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